In proud partnership with Toyota Australia, Rotor Studios has deployed nearly 300 point of sale configurator units to dealerships around Australia. This is the first execution of its kind to be successfully launched at this scale for any car manufacturer in the world.
Harnessing the visual power of our photo realistic CG vehicles and utilising Unreal Engine technology, Rotor delivered a software application that allows customers to configure cars in real time at their local dealership. We've delivered the impossible dream to Toyota of showcasing every single combination of vehicle, grade, colour, accessories and marketing materials via an immersive customer User Experience in real time. No delays or lags.
Toyota Showroom 360 won the award for "Best Use of User Experience" at the 2016 Mumbrella Awards. A judge described it as a "high quality execution, answered the clients needs and really delivered results. One of the best things I have ever seen in automotive."
The Toyota Configurator also received the Silver Award at the 2016 AEAF Awards and was a multiple award winner at the 2016 Popai Marketing & Retail Awards including achieving Popai's highest honour for 2016, the 'Tom Harris Marketing Award'.
It's not everyday when a company is recognised by one of the world's leading gaming engines, especially when the solution is for a retail environment in Australia! Humbled by the recognition, and ecstatic about the opportunities this creates.