In collaboration with R/GA Sydney, Rotor Studios developed one of the world’s first browser-based, lightweight, fast-loading WebGL car configurators for Toyota Australia’s launch of the all new Camry. Users can select the grade, colour, engine and transmission, view key selling points of the vehicle in the Discover section, and explore any angle of their configuration in a photoreal environment. The experience is also fully integrated with Toyota’s pricing calculator and sales and marketing ecosystem so that once the car is configured, the user can discover the real cost of their vehicle, the location of the nearest dealerships, check local stock, book a test drive, or even share their configuration on social media.

This experience is bringing real-time CG online with highly photorealistic quality; enabling Toyota to reach their customers in innovative ways that have not been available before in the automotive industry.