Google / Ford Ranger Virtual Showroom
Brief
How can we maximise customer engagement and business impact for IMG’s biggest vehicle launch in a decade? How do we elevate the customer experience to deepen their connection with Ford?
Can we leverage innovation and Google partnership to create a streamlined, differentiated eCommerce experience that simplifies the journey and accelerates Ford’s broader transformation as a first-mover?
Approach
Ford Ranger’s Immersive Virtual Showroom offers an augmented reality experience, allowing users to explore a life-sized virtual Ranger truck in their own environment.
Users can view the photorealistic exterior and interior, tap 3D hotspots to discover features, and configure their ideal vehicle in 360°. Visualise the Ranger in real-time, right in your driveway or worksite.
Impact
The Ford AR-Powered Showroom, debuting at the 2022 Bangkok International Motor Show, marked the first use of Immersive Stream technology in APAC.
With over 10,000 engagement sessions and an average engagement time of 1 minute 28 seconds, this cutting-edge experience captivated audiences, showcasing Ford’s innovation and leadership in automotive digital experiences.
Credits
Average engagement time 1m 28s
