Lexus Asia
Video Configurator
Brief
Conceived as a state of the art configurator experience to be delivered across multiple markets, in multiple languages, with a major appeal to luxury vehicle buyers.
It required integration with multiple data sources and above all, had to look and feel incredibly smooth.
Approach
Rotor pioneered a video based configurator experience, designed to take the viewer on a guided tour with beautiful rendered video content for all possible vehicle combinations.
The user always remains in control, and can modify their configuration and resulting video throughout the experience. The journey concludes with a summary of the users' selections, a vehicle price and a call to action to reserve their vehicle with their nominated dealer.
Impact
The interactive video configurator has been rolled out over several major Lexus launches across five different countries in three different languages.
Both website engagement and dealer leads have increased substantially, thanks to the live pricing and e-commerce components.
