Toyota RAV4 Hybrid
Global Launch
Toyota RAV4 Hybrid Global Launch "Chase the Unknown"
Brief
Create a series of commercials to promote a sense of adventure and enjoyment of driving for the International launch of the new RAV4.
Approach
Create a series of environments connected by floating portals that enable the car to drive between worlds.
Impact
The RAV4 'Chase the Unknown' series of videos were released with great success, winning silver trophies at the AEAF Awards and Davey Awards.
CREDITS
CLIENT
Toyota Motor Corporation Japan
MARKET
International Web
PRODUCTION COMPANY
Rotor Studios
FORMAT
All Electronic Media
RECOGNITION
Silver Medal - AEAF (Web Viral)
Silver Medal - Davey Awards (Best Online Special Effects)
Silver Medal - Davey Awards (Best Online Special Effects)
