Toyota Prius Global Launch
Toyota Prius Global Launch "Cube World"
Brief
Create an engaging video to promote the international launch of the All-New Prius
Approach
Rotor developed the 'Cube World' concept to demonstrate how the new Prius forces us to look at the world in a different way.
We incorporated CG vehicles and environments in combination with live-action cut aways of actors on green-screen and in natural environments.
Impact
The Prius 'Cube World' video was released with great success, winning gold trophies at the AEAF Awards and Davey Awards as well winner of the Gold Visionary Award for the Summit Emerging Media Awards.
Credits
CLIENT
Toyota Motor Corporation Japan
MARKET
Worldwide Release
PRODUCTION COMPANY
Rotor Studios
FORMAT
Online Media
RECOGNITION
Gold Medal - AEAF (Web Viral)
Gold Medal - Davey Awards (Online Film)
Gold Medal - Davey Awards (Online Film)
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