Toyota Showroom 360
The multi-award winning SR360 experience is a point-of-sale kiosk device found in every Toyota dealership across Australia
Brief
SR360 was designed as a versatile point-of-sale tool, intended to help visualise products and provide a deep-dive into the full range of Toyota's offerings, services and products.
Approach
Built in the Unreal Engine, SR360 features a blend of photo-real visuals, targeted feature content and audiovisual material designed to make SR360 an indispensable sales tool.
The configurator is a plug-and-play solution, available in a variety of kiosk sizes that require no technical setup from dealerships.
Impact
The multi-award-winning SR360 kiosks have been installed and maintained in over 300 Toyota locations around Australia for over a decade.
SR360 features over 2 million configurations and provides unprecedented depth of choice. They have consistently been a strong driver of vehicle and accessory sales.
