Le Mans & Fuji Raceway
WEC Le Mans & Fuji Raceway Metaverse Experience
the brief
The WEC Raceway Metaverse experience provides education and immersion into the layout and history of the Le Mans race and Fuji Raceway event.
It enables web-based online streaming access for multiple users to engage in the experience, as well as to chat with fellow participants or to an AI chatbot.
the approach
Rotor utilised Unreal Engine 5 to create a digital twin of the Le Mans and Fuji Raceway tracks.
The racetracks are augmented with various interactive hotspots that educate the user about the current and historical aspects of the tracks.
AI, NFT's, digital twins and metahumans were combined to create a boundary pushing immersive experience, delivered via cloud streaming across multiple regions and languages.
the impact
TMC was able to utilise immersive experiences at events, to communicate their involvement with the WEC, and to educate people about the history and legacy of those events.
The real-time and immersive approach means that the content has been communicated to users in EMEA, NA and APAC.
