Toyota For You
Brief
Toyota For You was designed as a replacement for dealership print brochures.
Traditional print media is costly to maintain, requiring ongoing printing runs, distribution to locations all around Australia - and should there be a mistake, re-issues are necessary. It's also not the most environmentally friendly.
Toyota For You aims to provide all the detail of the print brochures in an easy to use, personalised digital format that can be accessed from the Toyota website or from SR360.
Approach
Toyota For You is designed to be as personalised as possible, linking you to a specific salesperson and dynamically updating all video and visual content every time you tweak your car.
It can retain configurations coming from other toyota websites and allows users to load their stored configurations in dealerships.
Impact
Toyota For You has been a popular experience for customers and dealers alike. It has been designed to support other applications like AR, dealer websites and point-of-sale configurators.
It has never been easier to design your own vehicle from the comfort of your own home, and to be able to retain that configuration across all the major touch points on your car buying journey.
